Keywords: Social media platform, commercial advertising, regulation, innovation.

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Topic:

The future of commercial advertising on Google: How to regulate AD placement and how to achieve innovation?

Real world example:

1. YouTube AD requests update
2. “Gambling and Gaming” policy updated
3. Policy update on financial services advertising in Italy and Turkey
4. “Financial Products and Services” policy update
5. “Political Content” policy AD updates

Relevant links:

AI that identifies the characteristics of your best posts

Social Media Advertising in 2023: Costs, Types, Tips & Top Channels

Social media promotions ACCC

A GUIDE TO SOCIAL MEDIA MARKETING REGULATION FOR BUSINESSES AND INFLUENCERS

References:

Mansell, & Steinmueller, W. E. (2020). Economic Analysis of Platforms. In Mansell & W. E. Steinmueller, Advanced Introduction to Platform Economics (pp. 35–54).

Edited by Jiaqi Lu