Forbes writer, Ben laker believes is the new mantra for describing the sharing of economy. A place for people to rent, borrow or trade instead of owning. It’s acknowledging the current transition away from the traditional model of ownership-based consumption and into a way of living and leading. This concept of “sharing the economy” has revolutionised all aspects of life from transport to vacations to business models.
UBER AND UBER EATS
“Den Haag: Uber Eats Bike” by harry_nl is licensed under CC BY-NC-SA 2.0.
The emergence of Uber represents the notion of sharing economy in a compact, high driven ecosystem. In just a few taps on a smartphone, we are able to access a vast network of local restaurants, couriers and Uber drivers. This platform gives individuals convenience and allows for the sharing of resources – from kitchen space to delivery services – with remarkable efficiency.
Uber eats embodies the core principles of the sharing economy, promoting resource optimisation and income generation. Customers enjoy the convenience of dining without leaving their homes, as well as sharing in the benefits of this collaborative network
AIRBNB
“Airbnb Office” by Open Grid Scheduler / Grid Engine is marked with CC0 1.0.
Airbnb claims their unique sharing economy features, such as its “small-scale entrepreneur”, by providing an open and level playing-field, widening participation in the short-term rental market to underprivileged groups. Airbnb’s marketplace is made up of small-scale rentals, where individuals can benefit on their own terms through the Airbnb application. The sharing economy has minimal marginal cost. For example, Airbnb benefits from external resources, such as their hosts, rather than employing people, and they benefit from network effects.
This “home sharing” idea is in turn related to the broader notion of a “sharing economy”, which has been enabled through new digital technology to mobilise new forms of social organisations. With a view of Airbnb as the ‘sharing economy’, it is evident how the digital economy enables individuals to self organise, as well as encourage smaller scale marketplaces.
Co writers: Stefanie Preller, Nevene Rachid, Eliza Carolan and Jasmine
REFERENCE LIST:
“Airbnb Office” by Open Grid Scheduler / Grid Engine is marked with CC0 1.0.
“Den Haag: Uber Eats Bike” by harry_nl is licensed under CC BY-NC-SA 2.0.
“The sharing economy advocates for “owning less, living more,” fostering a shift from ownership” by Ben Lakeris licensed under CC BY 2.0.
